Built by founders, for founders.

More than capital. Real experience. Real support.

Explore our approach

We’re not just investors,
we’re operators who’ve been in the trenches.

Having built and scaled SaaS companies from international expansion to acquisition, we know the realities of building under pressure. That’s why we actively support founders with hands-on help when needed. With us, you get more than capital, you get experience, networks, and guidance to help turn bold ideas into global businesses.

We back early-stage founders building ambitious SaaS products with next-generation technology at their core. Most of our initial checks are between 250K and 500K SEK in pre-seed and seed rounds, often alongside other great investors.

Hands-on support

Startups often face the same hurdles: they must grow fast, build structure, and get ready for the next funding round or exit. That’s where we step in. Whether or not we invest, we can take active roles as interim executives, advisors, or board members to accelerate growth and strengthen the business.

  • Governance & structure

    Establish clear processes that inspire investor confidence and make companies funding-ready.

  • Operational acceleration

    Hands-on support where it matters most - fundraising, GTM, international expansion - giving founders the breathing space to lead.

  • Network leverage

    Instant access to a “Tiger Team” of specialists in sales, marketing, HR, tech, and more.

  • Founder’s perspective

    We’ve walked the founder journey ourselves, which helps us deliver practical support.

Investments

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Kovant

Kovant

Initial Investment 2025 via Ampli.vc
www.kovant.com

Achieve Infinite Execution Capacity with Business Operations running on Agents.

Current AI Architecture
Spiich

Spiich

Initial Investment 2025 via Ampli.vc
www.spiich.ai

Spiich is an AI sales assistant that automates admin work and lets salespeople focus on relationships and closing deals.

Current AI Architecture
Finch3d

ArchFinch

Initial Investment 2025 via Ampli.vc
www.finch3d.com

Finch is an AI-powered generative design tool for architects.

Current AI Architecture
BAM

Big Audience Machine

Initial Investment 2024
www.bigaudiencemachine.com

BAM is an AI content engine that turns your strategy documents into a dynamic Playbook.

Current Board chair AI Content Marketing SaaS
Profit Metrics

ProfitMetrics

Initial Investment 2024 via Ampli.vc
www.profitmetrics.io

ProfitMetrics is a platform that delivers real-time profit insights to ad platforms.

Current E-commerce SaaS
Start Deliver

Startdeliver

Initial Investment 2023 via Ampli.vc
www.startdeliver.com

StartDeliver is a customer success platform that centralizes customer insights.

Current Customer Success SaaS
CarCare

CarCare

Initial Investment 2023 via Ampli.vc
www.carcare.io

CarCare is an automotive operations platform that automates dealership workflows.

Current Automotive
Devant

Devant

Initial Investment 2022
www.devant.ai

Devant is a synthetic-data platform delivering human simulations to train in-cabin AI.

Current Board chair AI Content Automotive
Videoly

Syncle

Initial Investment 2022 via Ampli.vc
www.syncle.com

Syncle is a smart product content platform, optimized for e-commerce channels.

Current E-commerce Content Marketing
Insurely

Insurely

Initial Investment 2022 via Ampli.vc
www.insurely.com

Insurely is a European open-finance leader offering real-time data via APIs.

Current Fintech

The Team

Fredrik Limsäter

Angel Investor

For nearly two decades I’ve been in the trenches, founding companies, raising millions, hiring globally, opening offices across six countries, and leading a SaaS business from early growth to acquisition by PSG Equity in 2021. From the start, I focused on international expansion—growing the US into our #1 market well before exit. I’ve built teams that deliver at speed, and secured venture capital in tough markets. Somewhere in there, I picked up an Academy Award for innovation (yes, the real kind from the Oscars ).

Today, I work with founders, CEOs, and boards to do the same, only faster. Whether as a board chair, advisor, or interim exec, helping them scale without losing their soul, raise the right capital, and make the big decisions with confidence..

Fredrik Limsäter

Your On-Demand Growth Force

Over the years we’ve built a trusted network of experts across marketing, sales, product, customer success, HR, and compliance. These are people we’ve personally hired or worked alongside. We call them our Tiger Team, a proven group that startups we back can tap into, individually or together, to accelerate growth and expand globally.

Let's Connect

Ready to scale your startup to global success? Let's discuss how we can help.

Fredrik has played a pivotal role in shaping Devant to what we are today. Founders - if you’re seeking top-tier startup-building expertise and support, I highly recommend reaching out to Fredlim Capital.

Richard Bremer

Richard Bremer

Founder & CEO, Devant

Fredrik's hands-on approach and deep operational experience make a huge difference. He rolls up his sleeves and helps navigate critical fund raising and growth challenges. His strategic guidance during this phase is invaluable.

Adam Chrigström

Adam Chrigström

Founder & CEO, Big Audience Machine